With "accessibility" most people will think of physical accessibility, such as slopes for wheelchair users or ticks for the blind and visually impaired at crossings. However, accessibility is about much more. Accessible services and environments that can be easily used by anyone, with or without disabilities, are user-friendly, lower thresholds and speak to different senses.
 

For example, how do you describe a football match so that visually impaired people can cheer on the team as well? How do you create subtitles that appear live on the screen so that the hearing impaired or foreign speakers can follow the latest news too? How do you integrate a sign interpreter or subtitles in your concert or performance so that the deaf can join in as well? How do you ensure that people with a mental or intellectual disability also feel welcome in the theatre? How do you make the images of a film or television series accessible to people who cannot see the image? What systems are in place to subtitle lectures so that students with a hearing impairment or a foreign language can easily obtain their diploma?
 

Accessibility is not an afterthought. It is essential to think about the accessibility of a service, event or environment from the start and to involve the right experts. In this way, you ensure a high-quality service and you reach a broad and diverse audience.